Google Filters: Fact or Fiction?
Remember the shakeup after the Florida update? Two main theories circulated to explain the bizarre results. And Leslie Rohde thought it had to be a bug. Although we all had very little data and were mostly just guessing, that didn’t stop the SEO pundits from putting out one explanation after another. I thought Dan Thies was correct, that Google was implenting Topical PageRank into their ranking alogorithm. Other people argued that there was a new “over optimization penalty.”
The OOP theory was that Google was penalizing sites that were “overly optimized.” Now, I think I have proof. www.myweddingfavors.com was coming up on the first page of Google for the last couple months for the competitive search phrase “wedding favors.” When I changed my title tag to just “wedding favors” (and that was the only change), the next day the home page had completely disappeared from the Google rankings. Not lowered — crushed. (Not in the top 1000.)
Doh! Google can drive you nuts. The next day, I changed the title back to a longer title with other words besides just the optimized search term, and bam, it was back on page one the next day. I think I must be on the edge of some filter. Every other day now, I’m tweaking the title tag and I’m either on the very first page or completely out of the top 1000. One of the interior pages stays on page 3 for the same search term, but the main page is bouncing completly in and out of the rankings. It’s either very high — or totally gone. Argh. The good news is that Jennifer is getting too many orders anyway so when we’re off Google she doesn’t complain anymore.
Her: “Where’s my site, Mr. Google Crusher? Huh?”
Him: “Hey, you get what you pay for.”
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