Making The A List
Anybody who’s been interested in Internet marketing for any length of time is familiar with Marketing Sherpa. Their best practices guides and case studies are renowned for cutting-edge ideas, particularly in B2B marketing.
Today, Marketing Sherpa published a case study on one of my clients, Misys Healthcare Systems. The case study is called “5 Best Practices to Create a High-impact Sales Lead Generation Web Site” and it details the strategy behind the project in which we created an entirely new web site, from scratch, in 60 days — including a lead generating white paper, interactive ROI calculator, personal sales rep lookup, and optimized landing pages. It also talks about the idea I wrote about — “embedded marketers” — using the LivePerson software to monitor web site visitors in real time.
Thanks to Anne Holland, publisher of Marketing Sherpa for the e-ink! The case study is available for free until April 17th here. And it’s available to anyone I ever meet as long as I have email. 
Of course, Jennifer is the only one mentioned by name. (But I’m the “outside team” she hired. (Really.)
Posted by Brad Fallon on Wednesday, April 7th, 2004 at 10:09 pm 
