Here’s an interesting tidbit for Stompers to consider. Search “wholesale wedding favors” on Yahoo. Note that kateaspen.com (our new wholesale wedding favors) company is #2. (A couple days ago it was number one.)

My partner was impressed, but I didn’t DO anything. Heh.

I’ve been telling people, as you know, that Yahoo cares more about on-page factors than Google, and is more susceptible to “pure link popularity” as with link farms, cloaked dynamically generated sites, etc. (Note that the #1 site is a cloaked web site. Can you tell?)

Good or bad, such tactics are killing it on Yahoo now. But most people do it clumsily (and it still works). If I ever did a “black hat” seminar I’d probably make a fortune. Nah. There’s enough amateurish search engine spam out there as it is. Plus, it’s easy enough to do search engine marketing right.

Anyway, look at that Yahoo search. Kateaspen comes up #2 and there are only a couple links! None of them did I go out and purposefully obtain. The ONLY link I did was one from this blog. (Links on bradfallon.com anyone?) And if you look at the results, “wholesale wedding favors” has several sites vying for attention, though most are not the home page.

Granted, kateaspen.com is fairly well optimized for “wholesale weddingfavors” — I didn’t put too much effort into it, but hey, I gotta reputation to consider.

Anyway, I thought you’d find that interesting…Fairly well optimized home page, one decent link, not too terrible competitive (multi-word) search phrase, and there you go — top of Yahoo. Not so on MSN (interesting) but the MSN beta results are sarting to look pretty good to me. C’mon Microsoft, let’s launch it already!