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New Google AdWords Policy

Google recently changed their AdWords policy so that only one domain can be advertised for each keyword. To me, one of the more interesting things about this change is that affiliate marketers can’t decide if it’s a good thing or a bad thing.

Of course, the pure arbitrage bidders (those who just bid and link directly to the merchants’ sites) are not happy. But even those who build their own landing pages liked being able to test before doing the work of building new sites.

What do you think?