Flake Blogs are “Flogs”
I thought I was the only one that thought that the fake blogs created by big company marketing departments were a dumb idea. As I discussed with Henry Copeland on my SEO Radio Show, a fake blog is the exact opposite of what a blog is supposed to be.
A corporate blog is “supposed to be” an opportunity for a company to communicate with its customers and prospects in a real voice. The less interference from Corporate Communications and the Legal department, the better.
A fake blog, where a marketing departments makes up a character, is not generally funny or cool. It’s usually embarassingly unfunny.
But I guess I’m not alone. They’re called “flogs” and there’s already a website devoted to the subject.
Posted by 
There was some good discussion on this issue at Gaping Void and Blogthenticity which is better than the website you site (which is brand new).
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Big Surprise, Big Companies NOT following the rules!
Jim
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Brad, your blog is the single most powerful way that I have discovered to get that stubborn google bot to find me.
I have sites that must just taste like poison to the bots because they just won’t touch them….but anytime I follow your Stomping secrets I get action.
Thanks for all you do! Your blog is definately not a fake.
Luggage
Brad, I don’t know how you do it, but your blog is like a google bot magnet.
It seems that GG is getting slower and slower, and yet your blog slices through and gets noticed.
Congrats, and thanks!
Jody
Luggage
Hey Guys,
Suprising that large companies would even focus on blogs, with the type of resources companies have they could do very well on the web with a more traditional type site. Marketing guys …. LOL
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Cheers,
Brian
It figures that corporations would be scheming like this. ’sigh’ At least we know that Brad’s blog single handedly destroys these fakers.
Madison
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Interesting this whole blog business. Anyone know the best software or system to use to set up a blog? One that you can host with your own domain name?
Also, is there still a forum planned for people to discuss related issues?
Thanks
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Here’s another comment about flogs:
Big Green Blog
Jenn
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It is interesting, but the very thing that some corporations are afraid of (public criticism and being put on the spot) are the very things that really can help a company to get a strong and loyal following.
The companies that have embraced this kind of openness have come across as human and real, which tends to lend itself to customer loyalty.
John
Ear Infection
Corporate speak that’s not from the heart - Folks online can spot that a mile off.
The net is different. Speak simple - or die.
Luca
Sheet Music Online
I agree with tim blogthenticity has much more info on this topic if your interested.
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Brad, I agree that these Flogs are an embarassment for companies. I didn’t even know that was going on until you just mentioned it and then I went to the Big GreenBlog site by “Jenn.” Thanks for the input on this. I had no idea they were doing that.
Awsome..
Speaking of blogs…I want to start my own blog. Does anyone have experience or opinions with the hosted blog services or the blog software that you install on your own server like Movable Type? I listened to SEO Radio’s latest show about blogs..(Great show Brad!) but I’m still unsure which program to go with. I run my own Windows server, so I’m able to do an install, but like my experience with SEO software, you can go through a lot of money trying all the different software, so I welcome any opinions or experiences with anything out there.
Thanks!
Jenn
College Degrees Online
The best coffee growers in the world would like to thank Brad and his Blog.
You can never have too much information as long as it is good information.
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In regards to “Flogs”, I can just see them being setup after a commitee of 10 old-fashioned business types make all the decisions. It probably takes 6 months to a year for one to come online. And some poor IT guy, who was probably excluded from all the meetings (as they could careless what his opinion or knowledge on the subject is), has to set it up for the old croonies who don’t know what a Blog really is.
For those of you who want to setup a blog, you can easily go through http://www.Blogger.com to get a very simple one setup. When you’re ready to advance, try getting Wordpress, which has the ability to import your Blogger blog. Both are free. Wordpress also has features built in that advertise the existence of your blog out to the world - if you’re posting items of interest in Wordpress, it seems that people start visiting in short order.
Blog is a must have tool for your site promotion.
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Thanks for all you help, Brad. Stomping was eye-opening.
Dave
Well, after searching for hours through a bunch of blogs looking for something appropriate to post to, I think there must be 80% of blogs that are just peoples personal experiments and seem to be pretty lame. Reminds me of an auto wreckers yard - lots of wrecks and a few good ones
What do you call the wrecks - wlogs? or j(unk)ogs 
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