Don’t worry, Part IV of the blogging e-course is still coming soon. But I wanted to call your attention to a couple cool things that came across the radar today.

- Rethinking Online Conversion Rates

For those of you interested in selling online, Marketing Sherpa had a great case study about online conversion today based on experience and advice of JC Penney.com — they sold $1 Billion online last year so you may want to hear what they have to say
Warning: It might make you rethink how you’ve been thinking about conversion. (second post at bradfallon.com)

- Big Seminar Wrap Up

If you missed Armand Morin’s Big Seminar in Atlanta this weekend, you missed a lot. It’s one of the really great events. I connected with some old friends and met a ton of great marketers I didn’t know before.

Stu McClaren who was there is going to do a free teleseminar and pass along all his notes and and what got out of this event. (first post at bradfallon.com).

(Great idea, Stu!)

I don’t know any successful online marketer that doesn’t think that one of the KEYS to online success is to go to these live events and hang out (mostly outside the official ’sessions’) with other people doing the same thing.

Thing about how much volume your business does this year — and how much you want it to do next year. Now figure out what percentage of your gross revenues you want to spend on your education and don’t be afraid to step it up in ‘06.

E-commerce is just getting started and now is the best time ever to get great at Traffic and Conversion.

But most of us just don’t invest in ourselves enough.

Or we’re too busy working IN our business that we can’t step back and work ON our business.

Perfect example — one of my buddies is Mike Filsaime, one of the biggest internet marketing teachers of the last year who came out of obscurity to be a top ranked speaker at all the biggest events. He does extremely well online and his Butterfly Marketing system is one of the most successful programs this year.

We met at John Childers boot camp that we both bought at the Big Seminar last year. Yes, the $5,000 seemed like a lot at the time, but if you’re willing to apply what you learned, like Mike was, it’s a drop in the bucket.

(I’m just glad I met him before he was famous and he still talks to me!
As a direct result of attending that event, and from the relationships he’s made at others like it, Mike has gone from zero to hundreds of thousands of dollars in sales in a matter of months.

If you really want to take your business to the next level, there’s nothing like getting on a plane and going to a live event with a bunch of other like-minded business owners and entrepreneurs.

Stay tuned — I’ll be letting you know where I’ll be this year and I hope we can hang out. The best marketing ideas occur somewhere between two and three beers in the pubs after the conferrence events!
Hint: Andy Jenkins and I have something amazing planned that’s going to blow away the entire internet marketing community. I just got him a plane ticket — he’s flying down to my office in Atlanta next week for two days with my entire creative department, and the countdown will begin . . .

Talk soon,

Brad Fallon
www.bradfallon.com

3012 Adriatic Court
Norcross, GA 30071