Site Meets Solution: A Modern Love Story
MyWeddingFavors and I both got a fantastic writeup today in CRM Magazine. The article is about our success in using the Dynamic Targeting Solution from Kefta to increase our conversion rates by targeting users of organic search. We got some really remarkable results with their tools.
Read the article on Destination CRM here:
http://www.destinationcrm.com/articles/default.asp?ArticleID=6254
If you want to see the actual tests we ran, along with the results, Andy Jenkins and I made a video that includes the actual creatives that were used. You can watch it free here.
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