Kevin Roberts, CEO of Saatchi & Saatchi on Brands
Perhaps the nature of brands is changing. Why not? Everything else is.
One thing’s for sure — if the CEO of Saatchi & Saatchi Worldwide takes the time to write a book, it might be worth your time to read it.
I just ordered it from Amazon (I like one click ordering even more now that we can all do it) on the recommendation of Ben Mack.
His book recommendations get extra points, every since he referred me to Howard Gossage’s book.
If you read Lovemarks, let me know.
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Thanks for the recommendation! I will check it out!
Books and Publishing Guide
I don’t really get how Amazon thought that they could patent something like one click checkout. That seems really crazy to me. I’m glad that anyone can try to integrate one click checkout now. Was it the actual one process that they were patenting or just the phrase?
Sioux Falls Rentals
If I get a change I will check it out. Not so many posts lately, Brad. Must be too busy filling all those orders:)
Trish H
Knives Town
I’ve read it 3 times, every time I read it I discover something new.
Great book
Thanks for the recommendation!
Neck Pain Relief
You always give great advice Brad.
http://www.healthymissouri.org
bookmarked. but really, admire you to take the time to read a good book.
tanningbeds
I’ve always in the mood on getting more and more information. Thanks anyway, it’s best.
Thanks for the recommendation. I’ll give it a read!
Just started reading, but so far, so good. Thanks for the reccomendation.
Deb and Frank
FREE Vintage Images
Very, very good reading - Try Brand Gap also.