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Archive for December, 2007


Maji Mazuri

Comments Off - - Thursday, December 13th, 2007 - 2:21 pm
Posted by Brad Fallon


Kevin Roberts, CEO of Saatchi & Saatchi on Brands

Perhaps the nature of brands is changing. Why not? Everything else is.

One thing’s for sure — if the CEO of Saatchi & Saatchi Worldwide takes the time to write a book, it might be worth your time to read it.

I just ordered it from Amazon (I like one click ordering even more now that we can all do it) on the recommendation of Ben Mack.

His book recommendations get extra points, every since he referred me to Howard Gossage’s book.

If you read Lovemarks, let me know.

11 Comments - - Monday, December 3rd, 2007 - 10:58 pm
Posted by Brad Fallon

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