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Saturday, January 24, 2004


Embedded Marketers

Like the embedded reporters in Iraq, I make the case today that marketers can observe and analyze their web site statistics better if they're up close and personal. Specifically, this article discusses how to use the free or inexpensive Live Person tracking tool to observe your site stats from the front lines on a user-by-user level. If you want to know what's really going on with users on your web site, become an embed!

Wednesday, January 21, 2004


Personalized Search from Eurekster

Eurekster opens to the public today. One of many to come in the area of "personalized search" based on the searches of people in your "network."

Tuesday, January 20, 2004


Super Friends Bowl

Super Bowl ads are going for $2.3 million per 30-second spot this year. If that's a little out of your budget, you can advertise on the final, final Friends finale for only $2 million per spot. Except they're sold out.

Monday, January 19, 2004


Is Boiling in Oil an acceptable form of punishment?

The federal government is currently solicting suggestions from members of the public on how to sentence people convicted of violating the CAN-SPAM act. For example, should prison time be based on numbers of emails sent, how the emails were obtained (harvested off web sites and forums or randomly generated), or type of spam sent (child pornography is worse than Viagra).

Unfortunately, most of my suggestions are already illegal in most states:If you have suggestions for the Feds, they only take snail mail:
United States Sentencing Commission, One Columbus Circle, NE., Suite 2-500, Washington, DC 20002-8002, Attention: Public Affairs

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