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Thursday, August 05, 2004
Blogs, RSS & Feeds - Search Engine Strategies - San Jose
Real Time Blogging About Blogging . . .
(Pictures and comments during the session)
Chris Tolles: Topix.net
Chris Tolles from Topix.net (the same guy who did the Open Directory) spoke about the state of feeds. He expects a big service industry to build up around content feeds. Companies will need help with searching, finding, publishing and producing feeds.
Topix does 25 million feed fetches a month. They aggregate 7000 news sources and categorize them. For example, you can enter zip code and have all local news.
Real Time Blogging About Blogging . . .
(Pictures and comments during the session)
Chris Tolles: Topix.net
Chris Tolles from Topix.net (the same guy who did the Open Directory) spoke about the state of feeds. He expects a big service industry to build up around content feeds. Companies will need help with searching, finding, publishing and producing feeds.
Topix does 25 million feed fetches a month. They aggregate 7000 news sources and categorize them. For example, you can enter zip code and have all local news.
Jeremy Zawodny
Jeremy, an A-list blogger in his own right, spoke at SES San Jose. (I'm listening now.) He works at Yahoo on the My Yahoo RSS reader.
If you use My Yahoo, check out the new (beta) RSS reader in MyYahoo.
Jeremy, an A-list blogger in his own right, spoke at SES San Jose. (I'm listening now.) He works at Yahoo on the My Yahoo RSS reader.
If you use My Yahoo, check out the new (beta) RSS reader in MyYahoo.
SEO and Blogs
One of the more interesting panels at SES San Jose was one on blogs, rss, and other feeds -- and how it relates to Search Marketing.
I'm in the session now. More later...
One of the more interesting panels at SES San Jose was one on blogs, rss, and other feeds -- and how it relates to Search Marketing.
I'm in the session now. More later...
Photos on Google News
Many search engine marketers are just beginning to figure out that distributing optimized press releases is a profound marketing tactic.
In a nutshell, these days when a journalist starts working on a story, they often search on both Google and Yahoo news. You can put a press release out on prweb.com and it's picked up very quickly by both Google and Yahoo news. Then, when the journalist is researching the topic you want to be quoted on, your press release can appear right alongside articles from AP and the New York Times. Bingo! Reporters call and you get publicity.
That's the old news. The new news is that PR Web now lets you include photos in press releases, and the photos will appear alongside the headlines and blurbs. Very cool. Few of the headlines on the page will have photos so yours will really stand out.
Greg Jarboe of SEO-PR presented some great new case studies. If you're not in San Jose at the conference, you can hear Greg's discussion on Search Engine Radio here:
Many search engine marketers are just beginning to figure out that distributing optimized press releases is a profound marketing tactic.
In a nutshell, these days when a journalist starts working on a story, they often search on both Google and Yahoo news. You can put a press release out on prweb.com and it's picked up very quickly by both Google and Yahoo news. Then, when the journalist is researching the topic you want to be quoted on, your press release can appear right alongside articles from AP and the New York Times. Bingo! Reporters call and you get publicity.
That's the old news. The new news is that PR Web now lets you include photos in press releases, and the photos will appear alongside the headlines and blurbs. Very cool. Few of the headlines on the page will have photos so yours will really stand out.
Greg Jarboe of SEO-PR presented some great new case studies. If you're not in San Jose at the conference, you can hear Greg's discussion on Search Engine Radio here:
Wednesday, August 04, 2004
Yahoo: "We're the Matt Damon of Search."
It's Wednesday morning and I'm sitting in the "Executive Roundtable" listening to Danny Sullivan pose queries to the Search Executives. Example: "What do you want to be known as?"
AOL: Cal Ripken -- not much notice early in his career but just kept cranking, kept delivering, and was eventually recognized a a star performer.
Yahoo: Good Will Hunting. A very smart guy that you still want to hang out and have a beer with.
Ask Jeeves: The Butler -- at your servuice. Data from Star Trek -- we know everything, including what you're going to ask before you ask it.
MSN: We just want to be known for our passion for the technology and innovation. (Where's Steve Jobs when you need him?)
It's Wednesday morning and I'm sitting in the "Executive Roundtable" listening to Danny Sullivan pose queries to the Search Executives. Example: "What do you want to be known as?"
AOL: Cal Ripken -- not much notice early in his career but just kept cranking, kept delivering, and was eventually recognized a a star performer.
Yahoo: Good Will Hunting. A very smart guy that you still want to hang out and have a beer with.
Ask Jeeves: The Butler -- at your servuice. Data from Star Trek -- we know everything, including what you're going to ask before you ask it.
MSN: We just want to be known for our passion for the technology and innovation. (Where's Steve Jobs when you need him?)
Search Engine Strategies Conference - San Jose, CA
From the Executive Roundtable, Wednesday morning, here's interesting tip:
If you use Outlook, check out Lookout at sandbox.msn.com. Miscrosoft's speaker says it will change the way you use email and is a harbinger of things to come as MS attempts to integrate "search" into their operating system and more.
From the Executive Roundtable, Wednesday morning, here's interesting tip:
If you use Outlook, check out Lookout at sandbox.msn.com. Miscrosoft's speaker says it will change the way you use email and is a harbinger of things to come as MS attempts to integrate "search" into their operating system and more.
Google Dance 2004
Google threw a cool party at their HQ last night. Great food and drinks -- even if the beer did run out early. The Google catering operation was something. If the whole search engine thing doesn't work out, they could go into the party business.
The best part may have been the dunking booth where you could take out your Google SEO frustrations by throwing a ball to "Dunk Google Guy." Another cool thing was the air hockey and vintage video games like Frogger.
Overall, an excellent event. Thanks, G!
SEO Radio's #1 Listener, Craig from Critical Mass, Calgary and me.
Google threw a cool party at their HQ last night. Great food and drinks -- even if the beer did run out early. The Google catering operation was something. If the whole search engine thing doesn't work out, they could go into the party business.
The best part may have been the dunking booth where you could take out your Google SEO frustrations by throwing a ball to "Dunk Google Guy." Another cool thing was the air hockey and vintage video games like Frogger.
Overall, an excellent event. Thanks, G!
SEO Radio's #1 Listener, Craig from Critical Mass, Calgary and me.
