Bio
Brad Fallon
Brad Fallon is the author of Creating Customers Out of Thin Air: Secrets of Online Marketing for Offline Businesses and the co-founder of Smart Marketing, Inc. (a network of wholesale and retail e-commerce businesses) and other endeavors related to internet marketing. Beginning with a $2,000 start-up investment for My Wedding Favors in January, 2004, Brad’s online businesses grew from $1.2 million in first year revenue to $7.8 million in 2005 and $32 million in 2006.
Representative web sites include MyWeddingFavors.com (retail) and KateAspen, a leading designer and wholesale supplier of wedding favors. Kate Aspen and Baby Aspen were created to supply the customers of his competitors.
In October 2006, Brad co-founded StomperNet with Andy Jenkins, one of the world’s leading subscription-based internet marketing communities. StomperNet provides DVD courses and online training classes from expert faculty members, an online portal community, proprietary software and quarterly live conferences. StomperNet’s launch on October 3, 2006 set the first day sales record for online sales of information products, selling more than $12 million in the first 12 hours.
In 2007, capitalizing on core competencies in affiliate marketing and information products, Brad launched Free IQ, a premier destination for valuable online video and other types of digital info products.
In 2008, Brad orchestrated two other record-setting new product launches. The Net Effect, a brand new magazine devoted to internet marketing, signed up more than 18,000 subscribers at $50/month in its first two weeks, and the Arbitrage Conspiracy, a $2,000 training program on affiliate marketing, sold more than $7 million during its 30-day launch, making it the largest internet marketing launch since StomperNet.
Brad earned a degree in Economics from Claremont McKenna College in 1990 and graduated second in his class from the University of Florida College of Law in 1997.
Despite a legal background, Brad ranks #1 on Google for “coolest guy on the planet,” so it’s not surprising that he enjoys fun business adventures with other entrepreneurs. In the last year, he’s flown a zero gravity flight and air-to-air combat and raced off-road cars in Baja. His favorite activity is helping entrepreneurs grow their business faster through the leverage of internet marketing.
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