Advanced Link Building Strategies with Brad Fallon

Free Teleseminar Compliments of www.AnnieJenningspr.com

Brad Fallon, Principal, SEO Research, LLC
www.bradfallon.com
brad@googlecrusher.com
Low-cost help with SEO: www.top10top10.com

Advanced Link Building Checklist -- Notes for the Seminar

During and after the seminar send questions to brad@googlecrusher.com

Overview

1. Links are key
2. Definitions:

a. Link Popularity
b. PageRank
c. Page Reputation

Four Methods for Link Building

1. Paid Links
2. Reciprocal Free Links
3. Unilateral Free Links
4. Self-Controlled Links

Paid Links

1. What you’re looking for

a. PageRank
b. Number of Pages
c. Fast indexing (Googlefast: fast@googlecrusher.com)
d. Traffic (not a high priority, but can be a bonus)
e. “Direct” links (no redirects)

2. Sites that currently sell links

a. Direct/indirect

3. Sites that don’t sell but could

4. Link Resellers

Reciprocal Link Exchange Programs

1. Why it works
2. Common myths
3. “Link Farms”
4. Common mistakes
5. How to do it “right”

a. What you’re trying to do

i. PageRank
ii. Page Reputation (mix it up!)

b. Link first
c. Personalize
d. Include a link to their link
e. Offer a bonus if possible
f. Include HTML code
g. Offer instant instructions on your site
h. Organize for success!

i. Software suggestions:
i. www.mysmartsuite.com/opti
ii. Arelis
iii. Zeus

Self Directed Sites

1. Mini-nets
2. Blogs
3. Friends
4. Related/unrelated topics
5. How to “fix” unrelated sites
6. “Link farms,” web rings, etc.
7. The Dark Side

a. Guest book spam
b. Blog spam
c. Cloaking

8. Internal web site linking structure

a. Dynamic sites – caution
b. Site maps
     - Good
     - Better
c. Using dynamic and static text links to control PageRank

Additional Resources

1. brad@googlecrusher.com
2. Join mailing list: www.bradfallon.com
3. Low-cost SEO solutions: www.top10top10.com
4. One-on-one consultations: $250 for one hour comprehensive analysis, telephone consultation, and strategic plan. PayPal: fallon@mail.com
5. Best software for link analysis: www.mysmartsuite.com/opti
6. How to maximize Google AdWords? http://smarter.adwordstactics.com